--- title: "Advertise in Devshot: Developer Newsletter | Dupple" url: "https://dupple.com/advertise/devshot" description: "Devshot is the daily developer newsletter with 31,000+ subscribers, read by software engineers, DevOps, tech founders and CTOs." published: "2026-04-23" updated: "2026-11-09" llms_txt: "https://dupple.com/llms.txt" --- Devshot Developer newsletter # Advertise in Devshot, the daily developer newsletter Updated November 2026 Devshot is Dupple's daily newsletter on coding and developer news. Its readers include software engineers, DevOps, CTOs and tech founders. 1. **Kickoff call** Your goals 2. **Goes live** Your date 3. **Full report** Opens, clicks ### Advertise in Devshot Quick answer Devshot is Dupple's daily developer newsletter, read by software engineers, DevOps, tech founders, CTOs and leads. You pay a flat price per package, listed in the [media kit](https://go.dupple.com/media-kit), with no minimum budget. To start, get the media kit or send the form; we reply within 24 hours. ### Subscribers 31K+, 32% average open rate. ### Few sponsors per issue Maximum 3 sponsors per issue. ### Flat-rate packages Rates are in the [media kit](https://go.dupple.com/media-kit), no auction. How it works ## From kickoff call to final report Every campaign comes with a dedicated team, not a self-serve ad platform. 1 ### Kickoff call We align on your goals, your audience and what success looks like. 2 ### Format and newsletter We recommend the placement and the newsletter that fit your target. 3 ### Copy review Our team refines your copy so it reads native to the issue. 4 ### Live on your date Your ad runs on the date you choose, after you approve the copy. 5 ### Full report Opens, clicks, CTR, benchmarks and the corporate domains that engaged. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. Packages ## Four ways to book Devshot A Primary Ad is the first sponsored placement, at the top of the email. A [Dedicated Send](https://dupple.com/advertise/dedicated-send) is a standalone email, 100% your brand. Maximum 3 sponsors per issue. Runs on the date you choose. Main placements book out weeks to months ahead. Prices are in the [media kit](https://go.dupple.com/media-kit). ### A week of Primary Ads Includes 6 Primary Ads, Monday to Saturday, plus a Sunday send that is 100% your brand. ### Dedicated Send Includes a Dedicated Send, 100% your brand. ### Week and Dedicated Send Includes 6 Primary Ads and 1 Dedicated Send, Monday to Sunday. ### Two weeks of Primary Ads Includes 12 Primary Ads and 2 Dedicated Sends, 2 x Monday to Sunday. Want more reach? Techpresso has 800K+ subscribers. See the [Techpresso rates](https://dupple.com/advertise/techpresso). The audience ## Who reads Devshot Devshot covers coding and developer news, every day. Readers opted in to receive it. 31K+ subscribers 32% average open rate ### Who reads Devshot Software engineers DevOps Tech founders CTOs and leads ### Roles of new subscribers who clicked *seen 29 Oct to 4 Nov 2026* Of 256 new subscribers who joined in the past 30 days, clicked and had answered our sign-up quiz: 16.8% say engineering, 15.6% chose "other", 12.9% say marketing, 54.7% gave a smaller role or none. Readers' own answers, not checked job titles. The sample is not a survey of every subscriber. Full table and limits: [who reads Devshot](https://dupple.com/advertise/data/who-reads-devshot). At a glance ## Which Dupple newsletter fits your audience? Devshot is the focused option for developers and engineering leaders, and Techpresso has the broadest reach. *Subscribers and average open rates are Beehiiv and MailerLite figures as of November 8, 2026. Subscriber counts are rounded down; open rates are rounded to the nearest percent. Readers as listed in the Dupple Media Kit 2026.* | Newsletter | Topic | Who reads it | Subscribers | Open rate | | --- | --- | --- | --- | --- | | [Techpresso](https://dupple.com/advertise/techpresso) | Tech and AI news | Tech professionals, founders and executives | 800K+ | 37% | | [Cyberpresso](https://dupple.com/advertise/cyberpresso) | Cybersecurity and threat intel | CISOs, security engineers, SOC analysts, IT and risk leaders | 29K+ | 31% | | [MarketingShot](https://dupple.com/advertise/marketingshot) | Marketing news and strategy | Growth marketers, founders, agency owners, CMOs and VPs | 36K+ | 32% | | Devshot | Coding and developer news | Software engineers, DevOps, tech founders, CTOs and leads | 31K+ | 32% | | [Finpresso](https://dupple.com/advertise/finpresso) | Finance and tech news | Finance pros, fintech builders, investors, operators | 33K+ | 33% | | [AIpresso](https://dupple.com/advertise/aipresso) | AI news, models and tools | AI engineers, founders, product leaders, researchers | 29K+ | 31% | Why Dupple ## Not another ad auction ### A fixed price, set upfront There is no bidding. Each placement has a flat rate in the media kit. ### A cap on sponsors Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most. ### No ad design needed The layout is native to the newsletter, so you do not design the ad. ### Reports with company domains Opens, clicks, CTR and the corporate domains that clicked. Pairings ## Go bigger Pair Devshot with a wider or adjacent audience. ### Techpresso 800K+ subscribers. Tech and engineering is its largest reader function. ### Cyberpresso 29K+ security readers. Worth pairing when your tool touches infrastructure, secrets or compliance. ### Devtools overview Formats and approaches for devtools across the network. ### Guide: reaching Python developers How to pick channels for a developer audience. FAQ ## Devshot advertising FAQ Straight answers on cost, readers, formats, timing and reporting. **How much does it cost to advertise in Devshot?** Devshot rates are in the [Dupple Media Kit 2026](https://go.dupple.com/media-kit). You book one of four flat-rate packages, with no minimum budget, so you can test one placement and then scale. **Who reads Devshot?** Among 256 new subscribers who clicked and answered our sign-up quiz (seen 29 Oct to 4 Nov 2026), engineering is the largest named role at 16.8%. The media kit lists software engineers, DevOps, tech founders, CTOs and leads as readers. See the [software developers audience page](https://dupple.com/advertise/audiences/software-developers). **What ad formats can I book in Devshot?** Devshot is sold as four packages: a week of Primary Ads, a Dedicated Send, a week with a Dedicated Send, or two weeks of Primary Ads. A week of Primary Ads includes 6 Primary Ads, Monday to Saturday, plus a Sunday send that is 100% your brand. Devshot has no Spotlight Ad. **Devshot or Techpresso: which should I pick?** Devshot is the focused option for developers and engineering leaders. [Techpresso](https://dupple.com/advertise/techpresso) has the broadest reach. You can run both. **How soon can my Devshot ad go live?** A Devshot ad runs on the date you choose, after you approve the copy. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. **What reporting do I get after a Devshot campaign?** After every Devshot campaign you get a full report with opens, clicks, CTR, benchmarks and the corporate domains that engaged. For past campaign results across Dupple, see the [case studies](https://dupple.com/case-studies). **Data and sources** - Roles of new subscribers who clicked: shares of 256, seen 29 October to 4 November 2026, data as of 5 November 2026. [Data file (CSV)](https://dupple.com/data/dupple-devshot-engaged-quiz-roles-2026-11-05.csv), [data page](https://dupple.com/advertise/data/who-reads-devshot). - Packages and readers: [Dupple Media Kit 2026](https://go.dupple.com/media-kit).