--- title: "Advertise to Tech Executives and CTOs | Dupple" url: "https://dupple.com/advertise/audiences/tech-executives" description: "Reach technology executives and CTOs in Techpresso and Devshot, or show an offer to senior tech readers right after they sign up. Pay per click or per lead." published: "2026-11-11" updated: "2026-11-11" llms_txt: "https://dupple.com/llms.txt" --- Audience · Tech executives and CTOs # Reach tech executives and CTOs who read Dupple Put your offer in Techpresso or Devshot. You can also show it to technology executives right after they sign up, by job level and company size. 800K+ Techpresso subscribers 37% Average open rate 960K+ Subscribers across the network Quick answer Dupple reaches technology executives in Techpresso and Devshot. An offer reaches them after they sign up, by job level and company size. Placements are priced in the media kit. Offers are paid per click or per lead. To start, tell Dupple your offer. Who they are ## The people who sign off on technology Four job areas that choose the tools a tech company runs on. CTOs Own the technology bet and approve major tools. VPs and directors of engineering Run the teams that use developer tools every day. Heads of IT and platform Pick the infrastructure and vendors the company runs on. Founders of tech companies Hold the budget and decide fast at smaller companies. Where you reach them ## Two newsletters and one targeting rule Read each lane from left to right: who reads, the newsletter, what you can run. Who reads Where they read What you can run Who reads Executives Founders Managers Tech & engineering ### [Techpresso](https://dupple.com/advertise/techpresso) 800K+ subscribers · 37% open rate Broad tech and AI news for business readers. What you can run - Primary Ad, top of the email - Spotlight Ad, mid-newsletter - Dedicated Send, 100% your brand - Quick Link, short native text links Who reads Software engineers DevOps Tech founders CTOs & leads ### [Devshot](https://dupple.com/advertise/devshot) 31K+ subscribers · 32% open rate Daily coding and developer news. What you can run - Primary Ads, top of the email - Dedicated Send, 100% your brand - Weekly packages of both Maximum 3 sponsors per issue. Targeting after sign-up ## Pick the seniority in your rule New subscribers answer a short quiz. Readers whose answers match your rule see your offer. Target by role, job level, industry, company size and country. Your rule Industry Technology AND Job level C-Suite Director/VP AND Company size 51-200 201-1000 1000+ ### Who sees your offer A new subscriber who matches all three conditions can see your offer. Newsletter topic does not prove a reader's job; when the role matters, use an offer shown after sign-up, targeted by role. [How offers shown after sign-up work](https://dupple.com/advertise/lead-generation). How a campaign works ## Four steps, one team A newsletter placement has a fixed price in the [media kit](https://go.dupple.com/media-kit). An offer shown after sign-up is paid per click (CPC) or per lead (CPL). 1 ### Tell us who you need Share the role, job level and company size you want to reach. 2 ### We pick the fit A newsletter placement, an offer shown after sign-up, or both. 3 ### Your offer goes live In the issue on your date, or after signup to readers who match your rule. 4 ### You get the report Opens, clicks and CTR for a placement; clicks or leads for an offer shown after sign-up. What to offer them ## Three offers senior tech readers act on Offer something that helps them decide. ### A cost or ROI calculator Readers compare what they spend today with your tool. ### A buyer's guide A short guide to choosing a tool in your category, for an email. ### A technical briefing A 30-minute session with your engineers for senior readers. In numbers ## What the sign-up quiz says about this role These are readers' own answers to our sign-up quiz, not job titles we confirmed. 3,767 new subscribers in technology picked Executive & Leadership as their role in the sign-up quiz. Out of 130,965 people who answered Dupple's sign-up quiz, 5 August to 3 November 2026. 73.1% are decision-makers: founders, C-suite members, directors or VPs. All respondents: 28.6%. 46.6% work at companies of 51 or more employees. All respondents: 28.0%. 1,220 are decision-makers at companies of 51 or more employees (32.4% of the role). All respondents: 7.2%. 42.2% are in the United States, of the 83.9% with a known country. All respondents: 51.3%. From 4 October to 3 November 2026, 1,146 leadership readers in technology saw offers after signing up: 6,980 offer-card views, 532 clicks, a 7.6% click rate per view. All technology readers: 7.0%. One person can click more than once. FAQ ## Tech executive audience FAQ Straight answers on who you reach, how you target and how you pay. **Can I reach only CTOs?** Not by title. The quiz records a role and a job level, not a job title. An offer shown after sign-up can target the Technology industry, the C-Suite and Director/VP job levels, and company size. **Which newsletter fits tech executives?** Techpresso covers broad tech and AI news at the largest scale. Devshot covers coding and developer news. Neither list is made only of executives, so use an offer shown after sign-up when seniority matters. **How do executives respond to offers?** Leadership readers in technology clicked offers at a slightly higher rate per view than all technology readers. The data section shows both figures and the dates. **How do I pay?** Newsletter placements have a fixed price in the media kit. Offers shown after sign-up are paid per click or per lead. **How fast can I start?** Tell us the job level and company size you need. Applications are reviewed weekly, and Dupple answers within 24 hours. **Data and sources** Count and shares: row "Tech + Executive & Leadership" next to the "All respondents" row of the [audience-segment CSV](https://dupple.com/data/dupple-post-signup-audience-segments-2026-11-03.csv), quiz answers from 5 August to 3 November 2026. A decision-maker is a respondent who chose Founder, C-Suite or Director/VP as job level; the US share is taken over the respondents with a known country. Offer clicks: the [offer-engagement CSV](https://dupple.com/data/dupple-offer-engagement-30d-2026-11-03.csv), 4 October to 3 November 2026; the click rate is clicks divided by offer-card views. Subscribers and open rates: live newsletter figures, updated November 8, 2026. Prices: the [media kit](https://go.dupple.com/media-kit). ## Plan a tech executive campaign Tell us what you are launching. We will suggest the newsletter, the format or the targeted offer after sign-up that fits. Plan a tech executive campaign