--- title: "Advertise to Software Developers | Dupple" url: "https://dupple.com/advertise/audiences/software-developers" description: "Reach software engineers, DevOps, tech founders and CTOs through Devshot and Techpresso. Native placements in newsletters they opted into." published: "2026-06-02" updated: "2026-11-09" llms_txt: "https://dupple.com/llms.txt" --- Audience · Software developers # Reach developers through a newsletter they chose to read Devshot is our daily briefing on coding and developer news. Software engineers, DevOps, tech founders, CTOs and leads read it. 31K+ Devshot subscribers 32% Average open rate 800K+ Techpresso subscribers Quick answer To reach software developers, sponsor Devshot, Dupple's daily coding newsletter, or add Techpresso for wider tech reach. You pay a fixed price per placement or package, listed in the media kit. To start, apply with the form; we reply within 24 hours. Who they are ## From software engineers to CTOs Who reads Devshot, our daily coding newsletter. Software engineers DevOps Tech founders CTOs & leads Where they read ## Follow developers to your placement Read each lane from left to right: who reads, the newsletter, what you can run. Who reads Where they read What you can run Who reads Software engineers DevOps Tech founders CTOs & leads ### [Devshot](https://dupple.com/advertise/devshot) 31K+ subscribers · 32% open rate Our daily briefing on coding and developer news. What you can run - Primary Ads, top of the email - Dedicated Send, 100% your brand - Weekly packages of both Who reads Tech & engineering Executives Founders Managers ### [Techpresso](https://dupple.com/advertise/techpresso) 800K+ subscribers · 37% open rate Our broad tech and AI newsletter, read by tech and engineering professionals too. What you can run - Primary Ad, top of the email - Spotlight Ad, mid-newsletter - Dedicated Send, 100% your brand - Quick Link, short native text links Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most. How a campaign runs ## From kickoff to final report Every campaign comes with a dedicated team, from kickoff to final report. Your ad runs after you approve the copy. 1 ### Kickoff call We align on your goals, the developers you want to reach and what success looks like. 2 ### We pick the fit We recommend the placement and the newsletter that fit your target. 3 ### Copy review Our team refines your copy so it reads native to the issue. 4 ### Live on your date Your ad runs on the date you choose, after you approve the copy. 5 ### Full report Opens, clicks, CTR, benchmarks and the corporate domains that engaged. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. Formats that fit ## Four ways to reach developers Pick one or combine them. At kickoff we recommend the mix that fits your target. ### Primary Ad The first sponsored placement, at the top of the email. See the format → ### Quick Link Short, native text links. ### Native advertorial A sponsored recommendation in Techpresso, written by our team. See the format → ### Lead Generation Performance basis, on our new subscribers. You pay per click or per lead. See the format → In numbers ## Who answers our quiz, and who clicks Devshot Readers chose these roles themselves in our sign-up quiz. They are not verified job titles. ### Sign-up quiz *5 Aug to 3 Nov 2026* Of 130,965 quiz answers from new subscribers of Dupple newsletters, 9,078 chose engineering and software development across all industries. Of those, 30.3% say they are decision-makers (founder, C-suite, director or VP), and 38.3% work at companies of 51 or more employees. ### Devshot clickers *seen 29 Oct to 4 Nov 2026* Of 256 new subscribers who joined in the past 30 days, clicked and had answered our sign-up quiz, 16.8% chose engineering, 15.6% chose other, 12.9% chose marketing and 54.7% gave a smaller role or none. FAQ ## Developer audience FAQ Pricing, targeting and what a click means. **How much does a Devshot placement cost?** Each placement and package has a fixed price in the media kit, with no bidding and no minimum budget. Lead Generation is priced per click or per lead instead. Ask for the media kit and we reply within 24 hours. **Can I reach only CTOs, or only one programming language?** The media kit lists Devshot readers by role (software engineers, DevOps, tech founders, CTOs and leads), not by programming language or by individual title. Lead Generation can target new subscribers by role, job level, industry and company size, so ask us about it. **Devshot or Techpresso: which fits a developer tool?** Devshot fits a developer story, such as a library, an API, a DevOps tool or a coding workflow. Techpresso fits a product that tech leaders and managers also need to understand, since it covers tech and AI more broadly. Pick by the task the reader does, then confirm the format with our team. **Should a developer ad link to docs or to a demo?** Link to a step the reader can try in a few minutes, such as a quickstart or a sandbox. Name the prerequisite first, such as a supported runtime, so the reader knows what they need before they click. A bare repository link rarely explains why the ad matters. **Does a click show that developers adopted my product?** No. A click shows a reader followed a link, not that they installed the product or integrated it. Define the product action you want, such as a first successful API call, and track it in your own system. The final report covers opens, clicks and CTR, not product use. **Do Devshot and Techpresso readers overlap?** Do not add the two subscriber counts together to count unique developers, because one reader can be on both lists. Ask us about the mix for your target and we reply within 24 hours. **Data and sources** - Sign-up quiz: 130,965 answers from new subscribers of Dupple newsletters, 5 August to 3 November 2026. Row "Any industry + Engineering & Software Development role" (9,078 people, 30.3% and 38.3%) in the [segment table (CSV)](https://dupple.com/data/dupple-post-signup-audience-segments-2026-11-03.csv). - Devshot clickers: 256 new subscribers who answered the quiz, seen 29 October to 4 November 2026. [Role counts (CSV)](https://dupple.com/data/dupple-devshot-engaged-quiz-roles-2026-11-05.csv) and [the Devshot reader data page](https://dupple.com/advertise/data/who-reads-devshot). ## Reach developers Tell us what you're launching and we'll recommend the right format and timing. Our team reviews your copy before it ships. Reach this audience → Founders & executives Founders and executives, mostly through Techpresso. Marketers Growth marketers, CMOs and agency owners, through MarketingShot. Investors & fintech Finance pros, investors and fintech builders, through Finpresso. Security leaders CISOs, security engineers and SOC analysts, through Cyberpresso. Data & AI AI engineers, product leaders and researchers, through AIpresso.