--- title: "Advertise to Founders & Executives | Dupple" url: "https://dupple.com/advertise/audiences/founders" description: "Reach founders and executives through Techpresso, MarketingShot, Devshot and AIpresso. Native placements in newsletters they opted into." published: "2026-06-02" updated: "2026-11-09" llms_txt: "https://dupple.com/llms.txt" --- Audience · Founders & executives # Reach the founders and executives who read Dupple Executives, founders and managers read Techpresso. Three more Dupple newsletters list founders among their readers. 800K+ Techpresso subscribers 37% Average open rate 960K+ Subscribers across the network Quick answer Dupple sells sponsored placements in four newsletters that reach founders and executives: Techpresso, MarketingShot, Devshot and AIpresso. You pay per placement or package, at the rates in the media kit. To start, send the form or ask for the media kit. We reply within 24 hours. Who they are ## Executives, founders and managers The readers the media kit lists, from Techpresso to Devshot. Founders Executives Managers Tech founders Where they read ## Follow founders to your placement Read each lane from left to right: who reads, the newsletter, what you can run. Who reads Where they read What you can run Who reads Executives Founders Managers ### [Techpresso](https://dupple.com/advertise/techpresso) 800K+ subscribers · 37% open rate Our flagship tech and AI newsletter. What you can run - Primary Ad, top of the email - Spotlight Ad, mid-newsletter - Dedicated Send, 100% your brand - Quick Link, short native text links Who reads Growth marketers Founders Agency owners CMOs & VPs ### [MarketingShot](https://dupple.com/advertise/marketingshot) 36K+ subscribers · 32% open rate Marketing news and strategy, every day. What you can run - Primary Ads, top of the email - Dedicated Send, 100% your brand - Weekly packages of both Who reads Software engineers DevOps Tech founders CTOs & leads ### [Devshot](https://dupple.com/advertise/devshot) 31K+ subscribers · 32% open rate Coding and developer news, every day. What you can run - Primary Ads, top of the email - Dedicated Send, 100% your brand - Weekly packages of both Who reads AI engineers Founders Product leaders Researchers ### [AIpresso](https://dupple.com/advertise/aipresso) 29K+ subscribers · 31% open rate AI news, models and tools, every day. What you can run - Primary Ads, top of the email - Dedicated Send, 100% your brand - Weekly packages of both Maximum 3 sponsors per issue. How a campaign runs ## From kickoff to final report Every campaign comes with a dedicated team, from kickoff to final report. It is not a self-serve ad platform. 1 ### Kickoff call We align on your goals, the founders and executives you want to reach and what success looks like. 2 ### We pick the fit We recommend the placement and the newsletter that fit your target. 3 ### Copy review Our team refines your copy so it reads native to the issue. 4 ### Live on your date Your ad runs on the date you choose, after you approve the copy. 5 ### Full report Opens, clicks, CTR, benchmarks and the corporate domains that engaged. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. Formats that fit ## Three ways to reach founders and executives Pick one or combine them. At kickoff we recommend the mix that fits your target. ### Primary Ad The first sponsored placement, at the top of the email. See the format → ### Dedicated Send A standalone email that is 100% your brand. See the format → ### Native advertorial A sponsored recommendation in Techpresso, written by our team. See the format → In numbers ## Who clicks Techpresso, and who answers our sign-up quiz Readers picked these roles themselves in our sign-up quiz. They are not verified job titles. ### Techpresso clickers *29 Oct to 4 Nov 2026* 3,012 new subscribers who joined in the past 30 days, clicked at least once and had answered our quiz. 336 (11.2%) chose leadership, 314 (10.4%) marketing and 261 (8.7%) engineering. ### Sign-up quiz *5 Aug to 3 Nov 2026* Of 130,965 quiz answers from new subscribers of Dupple newsletters, 3,767 chose both the Technology industry and the Executive & Leadership role. Of those 3,767, 73.1% say they are founders, C-suite members, directors or VPs. FAQ ## Founder audience FAQ Who reads, how to choose a newsletter and how to start. **Can I buy a send to founders only?** No. Techpresso and the specialist newsletters are not founder-only lists. Tell us the reader and the task, and we recommend the newsletter and format that fit. **How much does a placement cost?** Each placement or package has a fixed price in the media kit; Lead Generation is priced per click or per lead. There is no minimum budget. Ask for the media kit and we reply within 24 hours. **Do these role figures prove who can approve a purchase?** No. Readers pick their own role in our sign-up quiz, so a leadership answer is not a verified founder title or budget. Confirm the decision owner in your brief. **Which newsletter fits a technical founder?** Techpresso is our flagship tech and AI newsletter, and Devshot and AIpresso cover developer news and AI models and tools. Pick by the task the founder does, then confirm the format and timing with our team. **What does the final report show?** Opens, clicks, CTR, benchmarks and the corporate domains that engaged. A company domain shows the organization, not the person's role. **How far ahead should I book?** Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates early. We reply within 24 hours. **Data and sources** - Techpresso clickers and roles: 3,012 new subscribers who clicked and had answered the quiz, 29 October to 4 November 2026. [Role counts (CSV)](https://dupple.com/data/dupple-techpresso-engaged-quiz-roles-2026-11-05.csv) and [the Techpresso reader data page](https://dupple.com/advertise/data/who-reads-techpresso). - Sign-up quiz: 130,965 answers from new subscribers, 5 August to 3 November 2026. Row "Tech + Executive & Leadership" (3,767 people, 73.1%) in the [segment table (CSV)](https://dupple.com/data/dupple-post-signup-audience-segments-2026-11-03.csv). ## Reach founders and executives Tell us what you're launching and we'll recommend the right format and timing. Our team reviews your copy before it ships. Reach this audience → Software developers Software engineers, DevOps and CTOs, through Devshot and Techpresso. Marketers Growth marketers, CMOs and agency owners, through MarketingShot. Investors & fintech Finance pros, investors and fintech builders, through Finpresso. Security leaders CISOs, security engineers and SOC analysts, through Cyberpresso. Data & AI AI engineers, product leaders and researchers, through AIpresso.